Where did it all start?

instar was created off the back of IRL Consulting data. In-depth location-based audience profiling fleshed out with multiple layers of demographic and consumption data that will allow brands to better plan their marketing campaigns.

LET’S MEET THE TEAM…

marketing strategist. marketing professional.

KRISTY YELD

DIRECTOR

Marketing Specialist

Bruce Burgess, data specialist. location specialist. IRL Consulting

BRUCE BURGESS

DIRECTOR

Location and Data Specialist

John Crabb, Retail Specialist. location specialist. IRL Consulting

JOHN CRABB

DIRECTOR

Client Strategy Specialist

Colin Campbell, marketing specialist. digital marketing specialist. IRL consulting

COLIN CAMPBELL

DIRECTOR

Digital & Operations Specialist

Our team is a group of diverse individuals, united by our shared passion for location data, in-depth audience profiles, and customer-centric GTM campaigns. Together, we craft innovative solutions to solve our clients’ unique challenges and help them execute at the highest level.